Writer • Editor • Content Creator and Strategist
Jordan Friedman is a writer, editor, and content strategist based in New York City. Currently, he is the Director of Digital Strategy and Marketing Communications at ERB, an organization in the K-12 education sector. Previously, he was Enterprise Content Marketing Manager for Emeritus, having also created content for Houghton Mifflin Harcourt and the Education vertical of U.S. News & World Report. Jordan has experience in both content strategy and execution and leverages his data-driven and creative mindset to drive editorial decisions.
Jordan has also written for Fortune Magazine, USA Today, Mental Floss, The Content Strategist blog (by Contently), and other websites and publications.
About Jordan
Experience
ERB
Director, Digital Strategy + Marketing Communications
(April 2023 - Present)
Building out the Marcom function at ERB, including developing editorial processes and workflows, developing relationships with internal stakeholders and subject matter experts, setting content metrics goals, and identifying marketing needs based on research and sales insights. Manage a direct report and an intern on a small team responsible for all marketing communications. Oversee the creation of content across channels and formats, including the blog, social media, case studies, website landing pages, video, sales enablement assets, etc.
VARIOUS WEBSITES AND PUBLICATIONS
Including Fortune Magazine, U.S. News & World Report, The Content Strategist (by Contently), Mental Floss, and More
Freelance Writer (January 2013 - Present)
Have written blog posts about content strategy for The Content Strategist, higher education articles for Fortune Magazine, articles for the Education section of U.S. News & World Report, long-form articles for Mental Floss and Ripleys.com, and more.
EMERITUS
Enterprise Content Marketing Manager (August 2021 - April 2023)
Develop a full-funnel B2B content strategy across digital channels from the ground up as part of the Enterprise Marketing team. Focus on themes such as the future of work, skills transformation, and learning and development within organizations. Write, edit, and manage content including blog posts, emails, landing pages, infographics, social media posts, one-pagers, guides, press releases, etc. Build and maintain an editorial calendar and establish editorial workflows across a global organization. Conduct audience research to inform content decisions.
HOUGHTON MIFFLIN HARCOURT
Senior Content Marketing Manager (March 2021 - August 2021)
Content Marketing Manager (April 2018 - March 2021)
Create, edit, and manage B2B content for an audience of teachers and K-12 administrators across channels, including the HMH Shaped blog, social media, podcast, and email. Pitch and publish eBooks, infographics, posters, checklists, and downloadable classroom resources to supplement blog content. Develop content marketing strategies for brand awareness, lead generation, and audience engagement.
U.S. NEWS & WORLD REPORT
Editor, Online Education (December 2015 - March 2018)
Covered online higher education for U.S. News Education, producing B2C digital content including articles, slideshows, interactive graphics, and FAQs. Managed the Online Learning Lessons blog, soliciting and reviewing bloggers' pitches and maintaining a weekly content calendar. Developed content strategies to drive traffic to the Education vertical through search engine optimization and data traffic analysis. Hosted Twitter chats. Created videos. Occasionally also covered college and graduate school admissions.
WORLD EDUCATION SERVICES
Digital Content Creator (May 2015 - November 2015)
Served as the WES Student Advisor (now WES Advisor) blog's primary writer covering international education and studying abroad in the U.S. Managed remote freelance writers and maintained the content calendar. Managed the blog's social media accounts on Twitter and Facebook. Increased Twitter following by 500 percent in six months. Edited and created website content, e-guides, and webinars. Hosted a live webinar and an in-person panel discussion with education experts.
NATIONAL SEPTEMBER 11 MEMORIAL & MUSEUM
Research and Digital Projects Associate (July 2014 - May 2015)
Worked in the Department of Communications and Marketing. Managed the 911memorial.org blog calendar, writing posts and developing a new content strategy that involved soliciting pitches from museum staff and guest contributors. Ran Google+ and contributed to social media platforms including Facebook and Twitter. Launched the museum's Tumblr account. Scheduled museum signage using a CMS. Tracked and compiled media coverage about the organization. Conducted press tours of the museum.
THE ATLANTA JOURNAL-CONSTITUTION
Breaking News Intern (February 2014 - May 2014)
Reported on school lockdowns, traffic accidents, and Amber Alerts in real time. Wrote news briefs for the newspaper’s metro Atlanta crime blog.
USA TODAY
Breaking News and Online Intern (June 2013 - August 2013)
Wrote more than a dozen print and online stories for a national audience. Managed the news section of usatoday.com, determining story placement and monitoring traffic and AP wires. Wrote headlines for the website and mobile app. Added graphics, photos, and videos to online articles.
Education
Georgetown University
M.P.S. (2018-2020)
Integrated Marketing Communications
Courses: Content Strategy, Marketing Ethics, Consumer Research and Insights, IMC Campaign Planning, Innovations in IMC, The Brand Concept
Featured in Student Success Story on Program Website
Emory University
B.A. (2010-2014)
Journalism, History
Activities/Leadership: Served as Executive Editor of the independent student newspaper, The Emory Wheel
Awards:
• Georgia College Press Association, Better Newspaper Contest, first place, objective news reporting (Spring 2013)
• Society of Professional Journalists, Mark of Excellence Awards, second place, general news reporting (Spring 2013)• Dean's list (four semesters)
Content Marketing
Blog Posts and Articles (for Brands)
For ERB:
Communicating with Parents and Families Before Test Day: Tips for Educators
For Contently:
7 Things You Need to Do After Publishing New Content
How to Level Up Your Content Team with the Right MarTech Stack
6 Key Initiatives That Will Make Your Content Strategy Shine
First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop
How Storytelling Can Build an Emotional Connection with a B2B Audience
For Houghton Mifflin Harcourt:
Starting the School Year During COVID-19: Action Items for K-12 Administrators
How Has COVID-19 Impacted K-12 Education? Four Experts Weigh In
Website Landing Pages
For ERB:
For U.S. News & World Report:
Email Newsletters
Examples available upon request.
Infographics
For Emeritus*:
Upskilling Employees to Boost Retention and Engagement
Upskilling and Reskilling a Workforce Transformed by COVID-19
*Wrote copy and strategized on design direction
For Houghton Mifflin Harcourt*:
Social-Emotional Learning: Why It Matters in Schools
*Wrote copy and strategized on design direction
Journalism
Contact Jordan
Fill out the form below or email me at jordanfriedman8@gmail.com.